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We are very proud of our Elite Partnerships with Carriers and Vendors that incorporate technology into all they do. This series features each of our Elite Partners, who offer savings and efficiencies for your technology and communication needs.

This week’s featured partner is . Our series hosts, & , sat down with & to discuss Sun Life’s tech know-how, company developments, and market wins.

BTR:

What is Sun Life known for in the market?

Sun Life:

Sun Life is really excited about our investment in connectivity and digital innovation. We believe the future landscape is going to be all about integrations, so we are focusing on our digital infrastructure to support our incredible products. We strive to make benefits easier to use and understand for our members so they can experience the full value our products offer.

BTR:

Share about how Connectivity fits into your Go-To-Market strategy.

Sun Life:

We view the client experience through the lens of the total journey that a client goes through with Sun Life, from onboarding through claims. Sun Life stays relevant to employers by making the administration experience easier by delivering Connectivity for plan building, ongoing eligibility, evidence of insurability, and billing. Sun Life’s strategy is focused on three elements of Connectivity – having the right technology teams in place for building the connections, holding key partnerships with like-minded industry leaders, and being connected to the right platforms for an optimal client experience.

BTR:

So, tell us about your integration capabilities – what can Sun Life do for employers?

Sun Life:

We recognize that most employers have some sort of enrollment technology today. To support the market, we invested in a team of tech professionals we call The Accelerator. This team is tasked with developing integrations with vendors in the industry to drive a better experience for our clients who leverage technology. We also educate our clients and their brokers of the types of connections we have available in the market as well as explain the activity that the connection drives and how the connection will bring efficiencies to the client experience.

BTR:

What size clients are you seeing utilize these integrations?

Sun Life:

We have groups as small as 50-75 lives with active integrations, and we typically see employers with 200-300 lives and upward with integrations as a standard to their technology experience. Sun Life will work with each client to take into account what integrations and technology solutions are meaningful for their population and cost effective for their budget.

BTR:

What is on Sun Life’s roadmap?

Sun Life:

We recently streamlined the claims process by improving our internal claims system for an easier customer experience.

Sun Life continues to develop API integrations with vendors across the HR Technology market.

We also have an in-house Absence product, as the need for FMLA offerings continue to grow.

BTR:

What’s big and exciting for Sun Life?

Sun Life:

Sun Life is excited to be a trendsetter in the market when it comes to APIs and system connectivity. The value held within these developments is being realized by Sun Life’s clients, providing a fuller and more successful experience to both employers and employees.

BTR:

Let’s talk about Brokers – what should they know about Sun Life, especially going into Q4?

Sun Life:

We are seeing a shift in the market – moving away from the traditional RFP process and moving toward a search for a long-term strategic partner. Sun Life can onboard clients significantly faster and provide enhanced ongoing support with the help of our integrations. Not every connection is built the same, so we encourage brokers to stay curious about their clients’ technology needs and lean on your partners to optimize your clients’ experiences.

Looking ahead, we see the benefits landscape being more flexible for clients and their workforces. Sun Life balances the need for seamless technology and superior service to maintain a long-term client experience.

In all states except New York, group insurance policies are underwritten by Sun Life Assurance Company of Canada (Wellesley Hills, MA). In New York, group insurance policies are underwritten by Sun Life and Health Insurance Company (U.S.) (Lansing, MI).

BTR appreciates our partnership with our Elite Partners. Be sure to check out our other partners on our . If you’d like more information about savings and efficiencies offered through our Elite Partners, please email BTRProjects@bentechre.com.